At Delta Air Lines, connection is at the heart of everything we do and guides our every action. We strive to welcome and care for all of our customers during their travels with us and aim to deliver an elevated experience.
At Delta, we’re redefining how brands connect with customers through premium, high-impact advertising experiences. As our advertising platform continues to scale, strong measurement and analytics are critical to demonstrating value, informing product evolution, and driving long-term growth. Performance, transparency, and trust are foundational to how we partner with brands and are critical to overall success.
The Media Measurement Manager leads the measurement strategy, analytics, and reporting function for campaign-based partnerships, establishing credible, partner-facing performance & reporting frameworks that drive revenue growth, renewals, and product evolution. This role ensures the team delivers industry-aligned, defensible insights while building scalable reporting across the media portfolio.
Responsibilities:
- Measurement Strategy Development: Define and evolve partner measurement philosophy, including KPI frameworks, attribution logic, and performance benchspans aligned to partner & advertiser objectives.
- Partner-Facing Reporting: Oversee development of high-impact reporting deliverables and performance narratives that support renewals and upsell opportunities.
- Analytics Innovation: Identify and pilot new methodologies, tools, or vendors / partnerships that enhance measurement credibility and differentiation.
- Team Leadership & Development: Lead and develop a team responsible for analytics execution and insight generation.
- Data Governance & Integrity: Establish standards for data accuracy, privacy compliance, and reporting consistency.